Publishing

Publishing is still one of the biggest Art and Design industries within the UK, with a net-value of over 4.5 billion pounds. This makes the UK book industry bigger than the TV, Music and Film exports, with Penguin books the biggest publisher.

General Consumer Groups

• Mass Market (including paper backs)
• 60% Industry sale in the UK
• Best Selling Fiction
• Best Selling Non-Fiction

Within these general consumer groups are a number of branches all specializing in publishing different products all of which are illustrated in some way shape or form. Some require more illustrative work than others (children's books for example will have art work on every page) but every book requires a cover.

Small Press

• Independent
• Small % of the market
• More daring
• Rise in demand

Children's Books

• Growing Market
• Picture Books
• Younger Fiction
• General Fiction
• Teen Fiction
• Non-Fiction

Journals

• Educational
• Academic
• Reference
• Scientific
• Technical
• Professional
• Medical

Editorial

• Newspapers
• Periodicals
• Magazines
• Small Press (like zines)

Areas of Publishing

• Editorial
• Design
• Production
• Marketing
• Distribution
• Legal
• Administration

This weeks assignment.

This week we are meant to pick a book we like and research the publisher.

Being a mom, the person I mostly buy books for is my daughter. When she was four I bought The Gruffalo. It was very moderately priced and the art work was very endearing and easy to follow. The story was also very good (even as an adult I enjoyed it) and my daughter grew up with it in her collection.

The publisher of the Gruffalo at the time I bought it was Panmacmillian.

Panmacmillan is a trading division of Macmillan Publishers, who are a division of Holtzbrink Publishing group.

Macmillan publishers have a rich history, having been founded by Daniel and Alexander Macmillian in 1843. They have published work for Rudyard Kipling, H. G. Wells and many more. They operate in over 70 countries and is one of the largest and best known international publishers.

They have published academic and scholarly, fiction and non-fiction and reference.