Tuesday, 2 December 2014

Copyright

Intellectual Copyright helps to protect your work from others who might pose it as their own. It serves as a deterrent to this end, but it can not stop theft of this kind in its tracks. What Copyright does, is provide a platform for you to launch countermeasures should this happen to you.




No one can own an idea. If you are inspired with an idea but do not physically create the work and someone else does, you have no rights to the image in question. It is now that other artists intellectual property and is covered by 'Automatic Right'.

Automatic Right is a form of Copyright that protects a persons intellectual property upon its initial creation. This happens mostly with images.

There are four main types of Copyright

  • Patent - This protects an idea or invention and once filled, prevents any other company using this idea/invention for profit.
  • Trademark - This is a companies signature. Companies like Disney, Dream Works, Dyson, Black and Decker etc.
  • Designs.
  • Copyright.

The Public Domain.



The Public Domain is were creative works are placed when they are no longer (or never were) protected by Copyright law. They are generally free to use and allow the user free access to create, or re-create as they like.

There are some works that enter the Public Domain automatically.


  • Titles, names, phrases, slogans and symbols (these, however, maybe be protected by other laws, such as with a Patent or trademark).
  • Ideas, facts (historical facts, dates, places etc).
  • Processes, systems.
  • Government works and documents.

The creator of the work may choose to release their work into the Public Domain, however for those who wish to protect their intellectual property, Copyright will restrict usage of the creation, until the artist has been dead for seventy years.


How can I protect my work?


As I'm creating images and works of a visual nature, my work is automatically protected upon creation. However, this alone will not stop unlawful duplicates or even other artists from claiming my work as their own.

The emergence of the internet has made the sharing or work and the ability to create social circles much easier, but it has also made it easier for intellectual property to be stolen and while it's possible to deter the thieves, with water marks and limiting exposure of the work itself (especially on social media), it doesn't always work.

Monday, 24 November 2014

Exhibitions

An exhibition is a body of work, displayed publically that centres on a theme or message. There are a number of venues one can host an exhibition and various exhibition types.

A gallery, dedicated to the display and sale of art works are a good start. They are already established within communities and have a loyal following of art lovers interested in purchasing original works.

  • House of illustration
  • Illustration Cupboard
  • Beach London
  • Kemistry
National exhibitions offer a great deal of acclaim and publicity, it maybe significantly more difficult to get work featured, as it first needs to either win or be shortlisted to feature in these prominent events.

  • Serco Prize
  • Grafik Magazine
Festivals are great in number and appeal to a wide audience because they are more accessible to a broader range of people. They are usually very informal affairs, open to new and established artists of all ages. They often host events that the public can get involved in and are dedicated to the production and sale of original, affordable art.

  • Artists Residence Brighton
  • Pick Me Up Summerset
  • London Illustration Fair
  • Illustrative Berlin
  • Design Event
  • London Design Festival
  • Holts Yard
When preparing your own exhibition there are a number of things to take into consideration, these are very important if your exhibition is to be a success.

  • Target your audience
  • Know the market
  • Set prices costs to expectations
  • Design the whole show
  • Promote promote promote!
  • Invite guests to a VIP or private showcase
  • Consider how the whole package ties together
Sponsors can be a god-send and those who are directly involved in the art world can be great financial backers, especially if you're using their products to create your master-pieces since this is great advertising for them. It is a symbiotic relationship and if done well, both artist and sponsor will do well and perhaps the partnership can be duplicated in the future.

Tuesday, 18 November 2014

Talk by Frances Moffat

 

Frances Moffat

Frances Moffat is a fashion illustrator from a small town outside of Middlesbrough. She studied for her MA so she could deliver lectures and teach.

Frances studied fashion and was an assistant accessories designer for Luella, creating rough, quick drawings of jewelry and fashion accessories before stepping out on her own as a freelance illustrator. 

She started by purchasing up to date contact information of publishers and agencies, then conducted a self promotion campaign using this information as a point of contact within those companies.

She decorated her envelopes (which contained her portfolio information) with red thread, making them different and stand-alone. This is likely how and why she caught the eye of the Bright Agency. The agency is a Children's Fashion, Illustration and Greetings Card publisher.

Frances wasn't happy initially with the publisher, as once she was signed up with them, they took 35% of her profits as commission for representing her. They would take this even (and in some cases this happened) they had nothing to do with her receiving an offer of work.

After only being with the agency a relatively short time, Frances decided to go freelance and she looked back at this decision as well timed as, eighteen months after her initial self promotion, she was approached by Batsford. They had seen the material she had sent them and being impressed, kept her on file for when they had a fashion project available.

If Frances had still been with the Bright Agency, then they would have been eligible for 35% of the advance, commission and book sales following the completion of the book, Frances then went on to publish in June 2014.

Frances had a lot of freedom working on the 'Fashion Exercise Book', which is a 190+ creative pages aimed at people of all ages who wish to express themselves through the creative fashion process.

Cover of Fashion Exercise Book by Frances Moffat.

Every page is filled with very simple, stylish designs and while the pages are far from blank, they are plain enough for anyone to have-at and stamp them with their own creative flair.

Saturday, 8 November 2014

The Pitch - LINO PRINT

Our task this week is to research in depth a form of printing.

I have chosen Lino Print as I have some experience with this method and it is also a process I have enjoyed and I feel this is imperative when trying to sell something. How can you sell something you do not believe in?

The Process

Lino printing is a very simple affair and the materials are readily available to all.

You will need;

  • Linoleum
  • Lino cutter
  • Block printing ink
  • Paper
Linoleum is a soft, flexible material, almost like plastic which was invented in the 1860's but wasn't used for printmaking until the 1900's in Germany. It was used to create the repeating patterns of wallpaper and artists such as Picasso and Mattisse have created art using this method.

 
Henri Matisse; Pasiphae
 
Because the linoleum is so soft and supple, it makes it very easy to work with and the cutting tools used, glide through the material like a warm knife through butter.
 
The designs are also easily marked out, graphite transfers well onto the surface of the linoleum, making it easy to first sketch out a design and then cut out.
 
Depending on the effect you're after, you can either cut out the lines themselves and end up with a image similar to the one above, (since the ink is only printed where the linoleum makes contact with the page) or you can shave away the negative space, so only the body of the work is printed, leaving the surrounding area of the image, white (see below).
 


 
Hellish Lino-print (my own work)
 
The material used to make the impression is Block Printing Ink and because we are able to wipe clean the linoleum of the water soluble ink, it means we can use the same stamp time and time again.
 
Commercial uses for Linoprint.
 
Lino printing is no longer used in any great commercial practices anymore. Those who use the technique do so for the love of creating wonderful works of art. That's not to say it can't be used, its just not financially viable for any companies to do so. Most rely heavily on digital methods to create their produce as its quicker and more cost effective (if very impersonal).
 
While using lino print is no longer the best way of producing repeat-patterns on wallpaper, it was once the only way this was done. There are now more user friendly and cheaper ways to produce these items, but if you want a truly unique piece of art work, that's different every time you print, then Lino print is the way to go.

Sunday, 26 October 2014

The Consumer

The consumer is a term used by companies great and small to describe anyone who has the means and potential to buy, anything. Companies spend hundreds of thousands of pounds annually in market research just to identify what it is the consumer wants, before spending even more on advertising to let that same consumer know that the things they desire are available for purchase.

These days the consumer can be a person or another company and businesses need to cater their advertising strategy accordingly.

For the average man/woman on the street the best way to raise awareness of a product are TV, Radio and street advertisements. These are things that the general public already have easy access too, which is why we often hear and see companies through these mediums, offering deals on just about anything, from great savings on weekly consumables, to the importance and affordability of life insurance.

For companies like Pearfisher Debut Art and Big Active however, who provide a service for other businesses, advertising in this way might not have the same impact on sales. Their target needs to be reached in a different way and their message isn't one of affordability, but of competence and how reliable they are. It is their reputation ultimately that will bring business their way. So word of mouth, a strong portfolio and customer satisfaction are much better tools to generate interest in what they have to offer.

In todays market, the consumer is ever changing. This has never been more obvious since the implementation and wide spread accessibility of the internet, where consumer browsing habits are monitored more and more by companies who are interested in cashing in on this surge of information, to bring you what you want.

Before this information was available, companies targeted consumers in different ways, making assumptions based on age and gender. If you where a young woman, they assumed your interests were cosmetics and body care. In todays world, that same young woman might be conducting internet searches for engine parts or video games. And so advertising on particular websites will more often show, what you've previously searched for.

Task

This weeks task is to research consumer markets from my chosen field, which is illustration.

My consumer is not the typical man or woman on the street. Everything I do follows a process, a chain of events before my work even gets there.

For example.

  • Client presents the initial idea
  • Design house (this could be the style the client particularly likes)
  • Design Illustrator (myself who is then presented with the client brief)
  • Print
  • Consumer (finally available for purchase)
So my 'consumer' is the Design Houses like Debut Art, Dirty Hands and Big Active.

Publishing

Publishing is still one of the biggest Art and Design industries within the UK, with a net-value of over 4.5 billion pounds. This makes the UK book industry bigger than the TV, Music and Film exports, with Penguin books the biggest publisher.

General Consumer Groups

  • Mass Market (including paper backs)
  • 60% Industry sale in the UK
  • Best Selling Fiction
  • Best Selling Non-Fiction
Within these general consumer groups are a number of branches all specializing in publishing different products all of which are illustrated in some way shape or form. Some require more illustrative work than others (children's books for example will have art work on every page) but every book requires a cover.

Small Press

  • Independent
  • Small % of the market
  • More daring
  • Rise in demand
Children's Books

  • Growing Market
  • Picture Books
  • Younger Fiction
  • General Fiction
  • Teen Fiction
  • Non-Fiction
Journals

  • Educational
  • Academic
  • Reference
  • Scientific
  • Technical
  • Professional
  • Medical
Editorial

  • Newspapers
  • Periodicals
  • Magazines
  • Small Press (like zines)
Areas of Publishing

  • Editorial
  • Design
  • Production
  • Marketing
  • Distribution
  • Legal
  • Administration
This weeks assignment.

This week we are meant to pick a book we like and research the publisher.

Being a mom, the person I mostly buy books for is my daughter. When she was four I bought The Gruffalo. It was very moderately priced and the art work was very endearing and easy to follow. The story was also very good (even as an adult I enjoyed it) and my daughter grew up with it in her collection.

The publisher of the Gruffalo at the time I bought it was Panmacmillian.

Panmacmillan is a trading division of Macmillan Publishers, who are a division of Holtzbrink Publishing group.

Macmillan publishers have a rich history, having been founded by Daniel and Alexander Macmillian in 1843. They have published work for Rudyard Kipling, H. G. Wells and many more. They operate in over 70 countries and is one of the largest and best known international publishers.

They have published academic and scholarly, fiction and non-fiction and reference.

Monday, 13 October 2014

Agencies

Agencies

Agencies are at the forefront of the creative working world and as a designer, you can expect most of the job prospects to come from them. Whether you're a Graphic designer working for the agency and their particular House Style, or an Illustrator being represented by them, agencies can provide a lucrative career.

There are many agencies world wide, all with their own style and differing sizes (in terms of the clients they cater for and the amount and acclaim of the artists they employ).

Some examples of Agencies.

  • Pearlfisher - This agency deals with some of the biggest brands in the UK. They have studios in both London and New York. While agencies like this can offer a very attractive wage, you are not given a lot of creative freedom.
  • Big Active - This agency represents Illustrators who have their own style. These artists have a lot more freedom when working, allowing them full creative input.
  • Dirty Hands Co - This agency has connections in Illustration, branding and fashion. While they're not as rigid as companies like Pearlfisher in terms of creative freedom, they do have a particular style that their artists must adhere too. 

Being in the first year of my degree, thinking about which of these agencies I might want to be employed/represented by is some what daunting. Right now all I'm worried about are deadlines and hand ins, but it will be interesting to look back at this blog in three years time and see whether I feel the same way.

How do I want to be represented?

Ideally, I would prefer to be affiliated with an agency that allows more creative freedom as I am more comfortable doing my own thing, but on the other hand I would also like some guidance and direction, especially in the early days of my career.

Working for a Agency with a 'House Style' seems to be the best place to start. While I would be working to the agencies particular style preferences, I would have more input into the creative process that I would working for the much larger Pearlfisher.

How do I want to perceived on the Market?

Everyone wants to be known as skilful in what they do, so it goes without saying that's how I want to be perceived as also. I'd like to be recognized for my own style, even when I am producing work and adhering to a particular house style. For people to be able to single out my work, within a range of that 'House Style'.

As for what exactly I will be doing? I currently have NO idea.

How do I want to win commissions?

Displaying my work online, entering competitions and sending my portfolio of work out to Illustrative agencies. Establishing myself as a capable artist who can produce work which will hopefully lead to more opportunities and word of mouth recommendations.

Saturday, 4 October 2014

Industry Structure

As an Illustrator in training, part of that training requires that I learn and understand the industry I am preparing to enter. This week we looked at the different branches and types of companies that operate in a growing world of commercial illustration.

Design Houses

These are creative companies who operate to a specific 'style'. Each house can be recognized by its style and any who come to work for them must adhere to this type of creative process.

External clients often approach these houses, attracted by the style. Employees of the house then follow the brief set out by the client and produce the work.

Each employee is delegated by a Creative Director, who ensures the house style is followed and the work done to a satisfactory standard for the client.

Examples of Design Houses

  • I love Dust
  • Adams Morioka

Freelance

Working Freelance basically means that you work for yourself. It has one major upside - that being you are essentially your own boss. But this requires a level of commitment you might not have if you were working for a company, under guidance and instruction.

It is up to you to push yourself to get up and out there looking for the work yourself. To make this easier, a network of friends and contacts within the industry is a must. You really have to get your product and style out there into the public eye. This might prove very difficult in the early days as you will find yourself not only competing with Design Houses and large businesses, but other Freelancers.

Understanding and working to a legal structure is also important as pricing and other legal factors can be a tricky work around. 

Examples of Freelancers

  • Emily Forgot
  • Michael Gibbs

Networks and Collaboration

Building a Network is important to every one in the design industry as in a lot of situations 'it's not what you know, it's who you know'. You never can tell where the next opportunity can arise. It could even come from a university class mate further down the road, so it pays to be nice!

Collaborating with other artists can be another way to open doors previously thought to be closed as, when complete, your name will be alongside the collaborators when they showcase the work to people you may not have otherwise be exposed too.

Stay in touch, keep growing and marketing yourself to as many people as possible and grab those opportunities when presented, you never know what they will lead too.


Exhibitions

These are self initiated events where the artist has a chance to sell original and limited edition artwork. These can include anything from paintings, to installations. They are site specific, meaning you will reach a limited amount of people with in the area, but if advertised well and if you have made an effort to reach out and generate interest, these could be huge events in a career.

While selling original art work ultimately means you will never see it again, it is important then to document these pieces to retain a record for your portfolio. A good way to do this is with a photographer friend and if they are willing, you can pay them with art!


Competitions

These are a great way to generate awareness of your work, more so if you manage to win. There are many competitions held worldwide and each one can open up possibilities for you, even if you're not lucky enough to win, there's still a chance the right person will see your work as all work is exhibited and published.

Examples of some Competitions

  • D&AD
  • Computer Arts Award
  • Penguin Books
There are also fairs and conventions that you can visit and display, possibly sell your work and are good ways to generate interest in your work and expand your network of contacts and possible clientele.

  • Pick Me Up (Graphic Fair)
  • London Illustration Fair
  • Comic Conventions
 

Sunday, 28 September 2014

Plagiarism

What is plagiarism and what do we actually mean when we say something has been plagiarised?

Simply put, plagiarism is theft. The theft of an idea, whether those ideas are words, sounds or pictures. Anyone who copies the words, notes or visual aesthetics of another artist and presents the work as their own, is committing an act of fraud and are liable for prosecution. In the eyes of the law, original ideas are classed as 'Intellectual Property' and like any other kind of property, when it is wrongly claimed, the perpetrators of the theft are held accountable.

The consequences an aspiring artist can face for plagiarism, are serious. There are many cases throughout history confirming just how serious those consequences can be. A fairly recent and famous example of this comes from the world of Shia LaBeouf, the child star of Disney's Even Stevens and more recently, Transformers.


Above; Shia LeBeouf
(Ironically taken from Google Images while searching for plagiarism)

Shia entered the Cannes film festival, with a short film called Howard Cantour. What he failed to declare was that large parts of the film where actually identical to another story written by a Daniel Clowes many years previous in the form of a graphic novel called Justin M Damiano.

Mr LeBeouf soon found himself under a critical public eye which prompted him to apologise and while heartfelt and taking ownership of his crime, it seems he had not learnt his lesson as, part of his apology, seemed to have been taken from a Yahoo! Answers page some four years old. To recap; Mr LeBeouf apologised for plagiarism, by plagiarising his apology.

Criticism flooded in at Mr LeBeouf from every angle, the irony being that while the internet has made it easier for plagiarism to happen (since the information is so readily available) it's also easier to detect (with  the emergence of software that can detect similarities to previously published work). It's also easy for the public to declare their outrage at the guilty party, which likely lead Mr LeBeouf to 'retire from public life'.

Another example comes from Germany, in the form of a lesser known Helene Hedgemann, the seventeen year old author of Axolotl Roadkill. The book was an instant best seller and the author was the subject of much acclaim, more so because she was so young. It wasn't until a keen eye'd blogger read the book and realised that some pages were almost identical to another book Strobo by writer Airen. This is yet another example of how the internet had made it easier to out plagiarists, the more well known the offending author or their work, the more exposure they have to people who are likely to spot their wrong-doing.

As with Mr LeBeouf, Miss Hedgemann apologised but rather than showing remorse for her actions, in a statement released by her publisher, it is clear that Miss Hedgemann considers her plagiarising is just another tool.

"There is no such thing as originality anyway, just authenticity."

After reading 'The Little Book of Plagiarism' by Richard A Posner, I am reminded of a quote from it, which I think perhaps Miss Hedgemann was trying to attribute to her work.

Mr Posner makes reference to a 'Classical doctrine'.

"True originality is achieved through an imitation which selects its models carefully, reinterprets them personally, and endeavours to surpass them gloriously."

Basically, (within the realms of the written world at least) it is possible for an author to take a story or idea that has come before and alter it in such a way as to improve upon the previous version. Making the situation or characters better suited to a more modern setting if, for example, the book/play/poem is some what dated or out of print and is now in the public domain. Shakespear done this with a number of his works and we still see evidence of this today, in the reworking or retelling of timeless tales like Romeo and Juliet, this has been made many times in Hollywood in the form of musical Westside story and even as a zombie flick, Warm Bodies.

But simply, copying and pasting passages from works you happen to like, is not improving anything. It could be Miss Hedgemann's work was very good, but she risked it all for a quick easy solution to get it done.

It seems that this is the general view of a number of the worlds academic youth and perhaps age is a valid factor in the growing trend of plagiarism. Since the emergence of the internet the number of cases of plagiarism has grown. Is it because that information is so readily available? The answers to a question simply a google search away? Or is it because the internet and the vast amounts of people already connected, make is easier to spot it? A kind of Inter-hood Watch keeping a keen eye on our intellectual property? Its hard to know exactly why, the simple fact is, plagiarism could have been as wide spread before the internet came in to play, we just rarely heard about it.

As long as there have been people with ideas, there have been those who have stolen those ideas to make themselves seem better than they were. Indeed, even famous artists have been guilty of plagiarism, though in one such case, it was certainly an odd affair and leads one to question whether 'plagiarist' is even the right term.

Rembrandt has got to be one of the biggest names in the artistic community, even those who do not study art or have ever held a paintbrush know this name. It is synonymous with fine art. But Rembrandt seems to have been guilty of claiming other artists work as his own. Why he done this seems unclear, after all many of the works signed are thought lesser of and not up to the level of skill a master like Rembrandt was capable of. It then seems reasonable to believe that what he was doing, was a kind of endorsement for the artists in question.

No matter what the reason or motivations behind the act the fact remains that plagiarism is damaging to both parties. Those committing the act have a chance to further their own reputation and grow in stature in what ever field they practice in, but they run the greater risk of loosing everything. Why do people take such a large gamble with everything they may have already accomplished, for such a small probable gain? And what of the artist whose works were stolen? There is no benefit at all to them.

In the cases of the false Rembrandt's, if another name had not been signed to their work, there was a chance that they could have made their own name worth more than it actually did. If the work was good enough for Rembrandt to sign his own name against it, then it seems like a reasonable assumption to make that the work itself was genius and they lost their chance to make it work for them. Instead, it worked for another and while his reputation flourished, the original artists became cast in Rembrandt's shadow. There are still many of Rembrandt's works today that are being examined for authenticity, those that are discovered to not be by his hand, plummet in price, adding further insult to injury of the original creator.